Martin Higginson

Chief Executive Officer

Martin is a seasoned Technology, Media and Telecoms (TMT) entrepreneur with extensive PLC experience; who has set up, sold and listed multiple businesses.
His first business, a BMX magazine, was sold to IPC Magazines in 1982. Following three-years with IPC, he left to set up a publishing and telecoms business, Megafone. This was subsequently sold to Scottish Power plc. During his time with Scottish Power, he joined its subsidiary, Scottish Telecom as Managing Director of the Internet and Interactive division, including the UK's first Internet ISP – Demon Internet.
Following the flotation of Thus plc (formerly Scottish Telecom), Martin moved on to establish Monstermob Group plc, a mobile content business which listed on AIM in 2003. Over three years, it grew to become a Top 50 AIM listed business with a market capitalisation of £192m, operating in 31 countries around the world and employing 1,200 staff. This business was sold to Zed Worldwide in
late 2006.
Martin subsequently founded and listed a range of businesses, including Cityblock plc, a luxury student accommodation business which was privatised and sold to management in 2009; NetPlayTV plc, an interactive TV gaming business which boasted exclusive partnerships with Virgin Media, Channel Five, and ITV; and Digitalbox plc, a ‘mobile-first’ digital media business operating popular sites such as Entertainment Daily – a celebrity news and gossip site, and The Daily Mash – the UK’s leading satirical news site with a spin-off TV show on BBC2 (The Mash Report). Digitalbox was featured in The FastTrack 100 fastest growing UK tech companies in 2016 and 2017. Martin is the co-founder and current CEO of Immotion Group plc, an immersive virtual reality business specialising in experiences. for high-footfall visitor destinations around the world such as Legoland, Sealife, Madame Tussauds, The O2 Arena and Shedd Aquarium. Additionally, he holds the position of Chairman of M Capital Investment Partners, a UK based HNW real estate investment fund which he founded in 2012; and is Trustee of The Lune Scholarship Fund, a charity that he jointly established in 2003 with his former school – the Lancaster Royal Grammar, to support equal opportunities for underprivileged children.
Martin has held Non-Executive Director positions with Legend plc, Cupid plc and CMG Media.

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