Journal

Location Based Virtual Reality

What is LBVR and why is it so important?

When you hear about virtual reality it is often in abstract conversation or passing mention, LBVR is starting to change that on a vast scale.

Experience Centres

One of the most notable names within LBVR is currently a company called The Void. Working with Lucas Film and others The Void have created shared space experiences. This involves using some of the most expensive equipment on the market and a large untethered play space.The ability to become a part of the Star Wars universe, roam free with friends and try something unique has been catching the eye of hundreds of thousands of people.

Experience centers present an enjoyable experience without the need for prior knowledge or a competitive nature. Dreamscape Immersive sold out their entire six week Alien Zoo pop up experience in just a few days. These events gain huge interest as they attract all ages and interests, offer photographic opportunities and can be shared by multiple people. The power of word of mouth has even more traction when combined with social media.

Immotion plans to take part in this area of business through the development of its VX range theatre pods. Utilising popular public spaces, existing entertainment centers and theme parks these easy to manage experiences offer exciting, simple and accessible ways discover virtual reality.

Virtual Reality Arcades

Arcades that employ virtual reality have a slightly different effect on the VR industry. These venues employ experiences that draw people back through a robust, fun and competitive platforms. The technology and experiences here will underpin the home users confidence and familiarity of use.

VR Star which originated in Bristol, UK, has seen constant and positive growth in interest. Highly rated for its customer service, it is clear that introduction and guidance is still a large part any VR business. When the majority of customers can use VR without help it will likely be a consumer norm. Arcades are therefore essential going forward in introducing relatively cheap and guided ways to get hands on. Springboard VR offers content licensing and a customer OS for new arcades, according to Forbes, their projection is to see arcades in the 1000s in the next 12 months.

In summary, the opportunity to get hands on with this revolutionary technology is essential. With costs high and limited options currently available at home, LBVR has presented an important business model that can sustain development and support for the fledgling world of virtual reality for consumer entertainment.

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180 South
26th March 2018

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