Journal

Agency Six

Immotion Agree Three-Year Deal with MGM-Backed VR Studio

Immotion are delighted to announce the exclusive agreement with the MGM-backed VR studio, Survios for the installation of their popular virtual reality experience, Raw Data into Immotion’s new VR arena product.

This latest partnership will see the launch of Immotion’s new themed VR arena, a four person, free-roaming experience, which will exclusively feature interactive VR game, Raw Data. The 4mx4m multi-player enclosure allows up to four players to take part in the first-person, interactive VR shoot ‘em up experience.

MGM-backed Survios, is a leading VR studio based in California, USA and recently completed a Series C funding round, bringing its funding to over $50m.

Martin Higginson, Immotion Group CEO said: “I am thrilled to be partnering with such a great company as Survios. We have been working on our VR Arena for some months, and to have exclusivity on such an iconic game as ‘Raw Data’ is a major coup for Immotion, further underpinning our position as global leaders in the ‘out of home’ VR market.

We continue to focus on growing our partnership model with high footfall edutainment and leisure partners.  We provide our partners with new exciting attractions that complement their offerings and generate valuable ancillary revenue for them, whilst building recurring revenues for Immotion.  We believe this is a highly scalable model with global potential.

We look forward to announcing partnerships with major destinations for the launch of our VR Arena in the coming weeks.

Survios CEO, Seth Gerson said: “We’re teaming up with Immotion to bring ‘Raw Data Arena’ to a new level with this bespoke arena experience.

‘Raw Data’, an interactive science fiction-themed first-person shooter game has gained many accolades, including being the first consumer VR game to reach $1m in its first month of sales. This exclusive deal sees Raw Data offered as a multiplayer VR arena version for the very first time in the ‘out of home’ market.

Customers will be able to battle against each other in a virtual sci-fi world. This exciting game will be launched in partnership with a number of leading leisure operators in early July 2019”

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