Intu to House Three New ImmotionVR Centres
ImmotionVR is expanding this autumn with new locations around the country
Following the success of it’s first four locations in Bristol, Cardiff, Manchester & Castleford the brand is expanding in partnership with Intu. These new locations will open at Intu Derby, Intu Eldon Square, Newcastle and Intu Uxbridge. When the new sites are open, Immotion will own and operate a total of seven outlets, in addition to the sites operated by concession partners.
Intu owns and manages many of the UK’s most popular shopping centres, Immotion Group is proud to continue the roll out of its successful ImmotionVR brand. Customers will be able to enjoy a wide catalogue of experiences including Delta Zero which was launched in August 2018. Further experiences are due to launch later this year, including seasonal themed experiences for both Halloween and Christmas. They will be distributed to all outlets via the Group’s proprietary Content Management System.
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Martin Higginson, CEO of Immotion Group, said: “We are incredibly excited to be working with intu to expand our portfolio of ImmotionVR outlets across its impressive portfolio of some of the UK’s most popular shopping locations. Riding on the success of our existing VR centres, this roll out will positively impact our revenues. We look forward to bringing more high quality VR experience centres to more consumers across the UK, many of whom are trying VR for the first time, in the coming months.”
Roger Binks, Customer Experience Director at Intu, said: “Virtual reality has such exciting potential within our portfolio of the some of the UK’s most popular shopping destinations where it could one day become as commonplace as stopping for a coffee with friends. Intu centres are focused on creating these kinds of compelling experiences for our customers to enjoy and we’re excited to provide yet another new brand with a fantastic opportunity to flourish across the UK.”