Our Business

Attract and retain customers with our extensive range of VR Cinema Pods and unique experiences, supported by branded set-ups and bespoke solutions.

VR Star

As our customer-facing solution, VR Star provides consistent, high quality immersive experiences for guests in every location. With sites located across the country in high-footfall, centre-aisle positions, the VR Star brand stands out as a unique, low-cost activity for all ages. Recognised for its unique design and set-up – with 6 to 8 seats per site – simple operation and ever-changing experiences keep guests returning to immerse themselves in exciting virtual realities.


Working closely with some of the world’s leading tourist attractions and visitor destinations, our concessions business solutions serve to extend and enhance the experiences at museums, zoos, discovery centres and a wide range of other locations. Branding and design is tailored to the attraction, whilst custom content is created to offer an unrivalled immersive reality experience that’s educational, informational, and engaging. Staff are also supplied and paid for by Immotion, to ensure seamless operation at all times.

Turnkey and Commercial Solutions

Delivering turnkey and commercial solutions to a range of high-profile clients around the world, we’re able to offer completely bespoke VR experiences and full-scale immersive attractions. We regularly conduct industry-leading research and development, to pave the way for future virtual reality solutions, working with businesses around the world. From individual ‘walk-around’ VR experiences to comprehensive virtual reality centres, we can develop any solution you require.

Easy Content Management

Our reliable and intuitive content & hardware management platform gives you complete control of experiences & analytics from anywhere in the world.

Make sure you deliver the very best experience to your customers from start to finish, with our dedicated set of content management tools. Customise your launcher with the branded content and themes that support your business. Install and update your VR Cinema Pods with the very latest, immersive experiences. And use our advanced analytical tools to make data driven decisions to improve your sales. With a user-friendly, browser-based interface, you can manage multiple locations from anywhere in the world.

26th March 2018

What is Virtual Reality?

“Why shouldn’t people be able to teleport wherever they want” - Palmer Luckey Virtual Reality (VR) is the

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26th March 2018

The History of Virtual Reality

“With appropriate programming such a display could literally be the Wonderland into which Alice walked.” – Ivan Sutherland

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26th March 2018

The Quickening tide of Virtual Reality 2018

“We want to get a billion people into VR” - Mark Zuckerberg Three months in and Virtual Reality

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